CPL (Cost Per Lead)
The cost-per-lead is how much an advertiser of the text link, banner or button ad receives for each lead. CPL campaigns provide valuable individual buyer information to expedite the sales process and close a higher volume of profitable deals. You determine what information a customer must provide in order to be considered a valid and billable "lead." We deliver the consumer information to you in real time or in a downloadable spreadsheet. Here’s an example of a CPL campaign: If a Home Improvement website publishes a banner ad for a Roofer there is a prearranged agreement between the publisher of the ad, (ie: the Home Improvement website) and the Roofer. A CPL agreement means that the Roofer agrees to pay the publisher of the ad for each time someone that clicks on the ad submits their name, email address and phone number for the advertiser to follow-up with as a lead.
Choose from a variety of delivery options ranging from a spreadsheet download and real-time email to live HTTP post. Moreover, the Host & Post system includes:
- Archived database of all leads received
Data verification ensures that Buyers only pay for quality leads. The Lead Boutique’s technology:
- Checks phone numbers for proper formatting
- Confirms existence of residence/business addresses
- Pings email servers to confirm valid response
Available low-cost phone validation saves Buyers time and money:
- Removes invalid phone numbers
- Data Appending
- Confirms the accuracy of requests
The Lead Boutique’s experienced and knowledgeable Account Managers can build a customized quote based on the marketing plan you envision. Please CONTACT US to get set up with a dedicated Account Manager that will discuss and help build your marketing plan.