Pay For Performance
CPL (Cost Per Lead)
The cost-per-lead is how much an advertiser of the text link, banner or button ad receives for each lead. CPL campaigns provide valuable individual buyer information to expedite the sales process and close a higher volume of profitable deals.
CPS (Cost Per Sale)
CPS campaigns deliver the ideal solution for any Sales Manager, Director, VP-Level, or C-Level professional that is looking to speed up their sales cycle. Use this model to offer a revenue percentage of your total sales generated from a new customer.
CPIC (Cost Per Inbound Click)
Drive customer-initiated inbound calls directly to your business with a Cost per Inbound Call (CPIC) campaign. Customers who call your company are ready to do business. Let our call center agents generate interest and then transfer over warm inbound leads to you.
CPA (Cost Per Acquisition)
TLB’s highly targeted technology matches each CPA campaign with the display, social media, contextual, search engine and blog technology capable of generating quality consumer interactions and high conversion ratios according to each advertiser’s specifications.
CPM (Cost Per Mille)
Increase brand awareness with a Cost per Mille (CPM) campaign. Branding efforts can be an integral component of any marketing strategy. The traditional CPM model converges with new technologies to increase performance, scalability and measurability for your branding strategies.
CPI (Cost Per Install)
Our programming & marketing team create mobile campaigns to fit your marketing strategy, providing analytical and optimization tools, real-time tracking and reporting, unmatched quality assurances and expansive fulfillment opportunities.
CPF (Cost Per Fan)
This performance marketing campaign type generates Facebook “Likes” and Twitter Followers for your company’s social pages, expanding your organization’s brand awareness, mass appeal and the efficiency of your corporate social presence.